To the memory of Ward Edwards, whose work continues to inspire us.Ģ Elements of Decision Problems 3 Structuring Decisions 4 Making ChoicesĦ Organizational Use of Decision Analysis Section 1 Casesħ Probability Basics 271 8 Subjective Probability For your course and learning solutions, visit Purchase any of our products at your local college store or at our preferred online store Printed in the United States of America 1 2 3 4 5 6 7 17 16 15 14 13 Locate your local office at: Cengage Learning products are represented in Canada by Nelson Education, Ltd. South-Western 5191 Natorp Boulevard Mason, OH 45040 USA Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Media Editor: Chris Valentine Senior Manufacturing Planner: Ron Montgomery Rights Acquisition Specialist, Text and Image: Deanna Ettinger Inventory Manager: Terina Bradley Cover Designer: Stuart Kunkler/triARTis Communications Cover Image: © Laughing Stock/Corbis Developmental Editor: Julie Anderson Editorial Assistant: Anne Merrill Brand Manager: Kristen Hurd Associate Market Development Manager: Roy Rosa Art Director: Stacy Shirley Production Management, and Composition: PreMediaGlobalįor product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-80 For permission to use material from this text or product, submit all requests online at Further permissions questions can be e-mailed to No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher.Įditor-in-Chief: Joe Sabatino Senior Acquisitions Editor: Charles McCormick, Jr. © 2014, 2001 South-Western, Cengage Learning ALL RIGHTS RESERVED. ![]() Calhoun Editorial Director, Business & Economics: Erin Joyner Clemen and Terence Reilly Senior Vice President, LRS/Acquisitions & Solutions Planning: Jack W. Making Hard Decisions with DecisionTools®, 3rd Edition Robert T. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit to search by ISBN#, author, title, or keyword for materials in your areas of interest. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. ![]() Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Due to electronic rights restrictions, some third party content may be suppressed. This is an electronic version of the print textbook. Bodily and Jeffery Guyse and Cases by Samuel E. Clemen Fuqua School of Business Duke University ![]() Making Hard Decisions with DecisionTools® Robert T. May not be copied, scanned, or duplicated, in whole or in part. Making Hard Decisions with DecisionTools®Ĭopyright 2013 Cengage Learning.
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